The first sneakers to be released under the partnership will be the Kobe 6 Protro “Mambacita Sweet 16,” which will honor Gigi Bryant. All the proceeds will go toward the Mamba and Mambacita Sports Foundation.
Bryant and eight other people, including his 13-year-old daughter Gigi, died in January 2020 in a helicopter crash in California. He was 41 years old.
“I am happy to announce that we will continue my husband’s legacy with Nike and look forward to expanding his and Gigi’s global impact by sharing the Mamba Mentality with youth athletes for generations to come,” Vanessa Bryant said in a news release.
The deal led to what became one of the most successful sponsorships in history, helping the company strengthen its position in the basketball arena. After Bryant died, Nike quickly sold out of his clothing and sneakers.
“Kobe Bryant means so much to so many of us, not just NBA fans but globally beyond the game,” John Donahoe, president and CEO of Nike, said in a news release announcing the new partnership.
Nike and Vanessa Bryant will also work to establish a youth basketball center in Southern California.